Created by Tracy Matthews
People love your jewelry. Now let's get them buying it.
Desire AI is your jewelry marketing team. It plans your posts, writes your captions and emails in your voice, and turns a phone photo of your piece into a shot worth posting.
$7 for your first 7 days, then $97/mo. Cancel anytime.
Bestselling author of The Desired Brand Effect, #1 in seven categories · 350+ retail outlets · 10,000+ designers mentored · As seen in ELLE, InStyle, Real Simple, Entrepreneur, and the Today Show
Two weeks in the life of a jewelry designer
Doing it all alone
Midnight, kitchen counter.
You're photographing a new ring under the kitchen light, then trying to write a caption for it. The gold looks dull, and the words won't come.
With Desire AI
Monday morning.
You tell Desire AI which pieces you want to sell. Before lunch, you have a month of post ideas and captions that sound like you.
Doing it all alone
Launch week.
You rewrote the launch email four times. It still sounds stiff, so it sits in drafts while the collection goes live to silence.
With Desire AI
Launch week.
Your launch emails are written, your posts are scheduled, and your calendar is planned in one place.
Doing it all alone
Monday after the show.
The collection sold out at your trunk show. Online, the same pieces sit with a handful of likes and no sales.
With Desire AI
Sunday.
Your marketing is done for the week. You're back at your bench, making jewelry.
Likes don't pay for metal and stones. Sales do.
Why the usual fixes keep letting you down
Doing it yourself
It works until the holidays hit.
Every hour on captions is an hour away from your bench.
A virtual assistant
Good help costs real money every month.
You still have to teach her your brand and how jewelry sells.
An agency
The senior person sells you, then hands your account to someone junior.
So you teach every new team your brand from scratch.
ChatGPT
It's fast, and it sounds like everyone else. Ask for a caption and you get "Elevate your style with this timeless piece."
Your customer has read that line a thousand times, on a hundred other brands.
Not all AI is created equal
Generic AI learned jewelry marketing from the same average advice as everyone else. Desire AI learned from what actually sells jewelry: Tracy's method, the one Momentum members paid more than $10,000 to learn.
Weak
Strong
THE AVERAGE MIDDLE
Learned from the most common advice online
Generic AI
ChatGPT, Claude, Gemini
- ✕Learned from average advice found all over the internet
- ✕Does not know how jewelry really sells
- ✕Has never seen your brand or your pieces
- ✕Your brand starts to sound like every other brand
I had the realization that actually it all sounded the same... it wasn't my language.Tracy Kennedy Rustic Gem
your notes,
added on top
Weak
Strong
SAME AVERAGE MIDDLE
Same average base, plus a file you uploaded
Custom Assistant
Custom GPTs, Claude projects, and bots you build
- ✕Your notes sit on top of the same average advice
- ✕It still pulls your words back to the middle
- ✕You keep fixing what it writes
- ✕Your brand still sounds a lot like everyone else
I had a lot of notes from different places and uploaded all of this. ChatGPT did not remember anything.Valerie M Wilhite Montealegre Atelier
not this
WHAT REALLY
SELLS JEWELRY
Weak
Strong
Trained on what works, not on the average
Desire AI
Trained on The Desired Brand Method
- ✓Trained on Tracy's proven jewelry marketing strategies
- ✓The same ones Momentum members paid more than $10,000 to learn
- ✓Built only for jewelry designers
- ✓Helps your brand stand out, not blend in
I did increase 3,000 in November over October. The only thing different was the fact that I have been using Desire AI.SuzAnne Taylor Taylor Made Silver
Stop writing captions at midnight.
Start for $7$7 for your first 7 days, then $97/mo. Cancel anytime.
Your marketing team, ready on day one
This is full Desire AI Pro. Every team member and Desire AI Studio, from the first day.
Every expert is trained on Tracy's method for selling jewelry and remembers your brand, so you never explain your work twice.
What changes in your first week
You always know what to post.
A post that took Laura 30 minutes now takes her about five.
Your launch has a plan.
Teasers, launch day, and follow-up emails, with dates, before the collection goes live.
Your email list hears from you again.
Welcome emails and launch emails that sound like a note from you, not an ad.
Your website sells like your booth.
Product descriptions that tell a shopper what you'd tell her in person at a show: the stone, the metal, the story.
Your photos look as good as the real thing.
Product shots, model shots, and lifestyle shots from a photo you took at your bench.
You have a coach on call.
Ask about pricing, a stockist order, or a slow month, and get answers built on Tracy's method.
Your 10 team members
-
Chief Marketing Officer
Plans your content and campaigns, so your posts, emails, and website tell one story.
-
Social Media Content Creator
Writes your posts and captions in your voice.
-
Email Copywriter
Writes emails your list opens, the way you talk.
-
Collection Launch Strategist
Plans your next collection from first teaser to launch day.
-
90-Day Planning
Shows what to focus on for the next three months, one week at a time.
-
Dream Client Messaging Expert
Gets clear on who your jewelry is for and what makes her say yes.
-
Brand Story Wizard
Turns your story into words that make people feel something about your work.
-
Search Optimization Specialist
Helps shoppers find your own site on Google and in AI search, not just your Etsy shop.
-
Business Coach
Advice on pricing, growth, and next steps, built on the method behind 10,000+ jewelry designers.
-
Photo Studio
Turns a simple photo of your piece into product, on-model, and editorial images.
Desire AI Studio
From one simple photo: product shots for your site, model shots with your piece worn, and lifestyle shots for social and email.
Your piece stays your piece. No $3,000+ photoshoot.
Start in 3 steps
- 1
Start for $7. You're in the full Pro plan right away.
- 2
Answer a few questions about your brand. Your dream client, your collections, and how you sound. Every team member remembers it.
- 3
Get posts, emails, and photos the same day. Your Chief Marketing Officer builds your 30-day content plan, your Social Media Content Creator writes the posts, and Studio makes the photos.
Your first month of posts can be planned today.
Start for $7$7 for your first 7 days, then $97/mo. Cancel anytime.
Jewelry designers are already getting results
"Going from 30 minutes to doing a post in about five minutes is a lifesaver."
Laura Stamper, Laura Stamper Designs
Rosi went from a new brand to daily website sales
Rosi spent 25 years building big brands behind the scenes. Last year, she launched her own jewelry line and followed Tracy's content strategy, the one built into Desire AI.
In 30 days she gained 540 new followers. Some single posts brought in 100 to 200. By day 90 she had more than 1,000 new followers, and her website was making sales every day.
Rosi's results. Individual results vary.
It helped me to do my welcome series, abandoned cart, post purchase... Desire AI helped me figure it out better than Klaviyo support did.Sandra Litva Moran LITVA'S Jewelry
I'm very established, but I often feel kind of out there alone. So Desire AI for me has made me feel less alone.Carolyn Adams Hang Ups Jewelry
It is invaluable as an assistant, guide and "doer"!
Sara Jorud, SpiritJewell
"I really depend on it as a business partner now."
Carolyn Adams, Hang Ups Jewelry
Collaboration over competition
You join a community of jewelry designers who share wins, share what's working, and help each other grow. Plus live community calls.
The people behind Desire AI
Tracy Matthews, Founder
Tracy built her own jewelry brand and has designed fine jewelry for more than 20 years. She knows the trunk show, the stockist order, and the empty online cart, because she has lived them.
- Her designs carried in 350+ retail outlets, including Bloomingdale's and Anthropologie
- 10,000+ jewelry designers mentored
- Bestselling author of The Desired Brand Effect, #1 in seven categories
- Worn by Charlize Theron, Halle Berry, and Orlando Bloom
Jason Ayers, Co-founder and Head of Innovation
Jason grew up in an entrepreneurial family and saw how hard his parents worked. He has created 20+ software applications that give business owners tools once only available to billion dollar corporations.
- $1B: added in total capacity by improving the way Intel was doing business
- 4 hours to 15 minutes: real estate paperwork per transaction
- $1M loss to $1.8M profit: a yearly turnaround for a supplement brand, by changing how the owner was doing business
- $10,237 into $4.5M+: The International School of Arizona's ad spend, turned into about $4.5M to $5.5M in lifetime customer value
Individual results vary.
- All 10 marketing team members
- Desire AI Studio: product, model, and lifestyle shots
- A 30-day content plan for the pieces you want to sell
- Posts, captions, emails, and product descriptions in your voice
- A launch plan for your next collection
- The Business Coach, built on Tracy's method
- Your saved brand profile
- The jewelry designer community and live community calls
The strategies behind it cost Momentum members more than $10,000 to learn.
All of it for 7 days. Just $7.
$7 for your first 7 days, then $97/mo. Cancel anytime.
Pause for $9 a month anytime, and your brand profile, posts, and Studio photos stay right where you left them.
Your questions about the $7 start
What happens after 7 days?
You keep going on full Pro for $97 a month, with everything you've made still there. Cancel by the end of day 7 to avoid the $97 charge.
Can I pause instead of canceling?
Yes. Pause for $9 a month and keep your brand profile, posts, emails, and Studio photos. Pick up right where you left off.
Can I cancel anytime?
Yes, in your account. You keep access until the end of the period you paid for.
I'm not techy. Can I do this?
If you can send a text, you can use Desire AI. You type what you need in plain words.
"It is so easy because I am technologically challenged... If I can use it, anybody can use it." Laura Stamper, Laura Stamper Designs
I already use ChatGPT. Why switch?
ChatGPT gives you the same captions it gives every other jewelry brand. Desire AI knows Tracy's method and remembers your brand, so you stop pasting your brand notes in every time.
Will it sound like me?
Yes. It writes from your story, your pieces, and the way you talk. You read every draft and change anything you like.
"I can just continue to ask it things until it creates what it is that I really want to say, which is huge for me." SuzAnne Taylor, Taylor Made Silver
Get back to your bench
Your jewelry deserves better than another generic caption. Let your marketing team sell it while you make the next piece.
Start for $7$7 for your first 7 days, then $97/mo. Cancel anytime.