This Privacy Policy describes how Desire AI, operated by Visionary Alignment LLC ("we," "us," or "our"), collects, uses, shares, and protects your personal information when you visit getdesireai.com (the "Website") or use our AI-powered marketing platform (the "Service"). By accessing or using the Service, you agree to the practices described in this policy.

1. Information We Collect

1.1 Information You Provide

We collect information you voluntarily provide when you create an account, subscribe to a plan, or interact with the Service, including:

Account information: your name, email address, company or brand name, and password.
Billing information: payment method details processed through our third-party payment processors (Stripe and PayPal). We do not store full credit card numbers on our servers.
Content and inputs: text, images, brand voice settings, product descriptions, and other content you provide to or generate with the Service.
Communications: messages you send to us via email, contact forms, or customer support channels.

1.2 Information Collected Automatically

When you visit our Website or use the Service, we automatically collect certain information, including:

Device and browser data: IP address, browser type and version, operating system, device type, and screen resolution.
Usage data: pages viewed, features used, click patterns, session duration, and interactions within the Service.
Referral data: the URL that referred you to our Website, search terms used to find us, and campaign attribution information.
Cookies and tracking technologies: as described in our Cookie Policy, we use cookies, pixels, and similar technologies to collect data about your browsing activity.

1.3 Information from Third Parties

We may receive information about you from third-party sources, such as social media platforms you connect to the Service, marketing partners, or publicly available sources, which we may combine with information we already hold about you.

2. How We Use Your Information

We use the information we collect for the following purposes:

Providing the Service: to create and manage your account, process transactions, deliver AI-generated marketing content, and provide customer support.
Improving the Service: to analyze usage patterns, diagnose technical issues, develop new features, and enhance the overall user experience.
Personalization: to tailor the Service to your preferences, brand voice, and marketing goals.
Communications: to send you transactional emails (account confirmations, billing receipts, service updates) and, with your consent, marketing communications about new features, tips, and promotions.
Analytics: to understand how users interact with our Website and Service using tools such as PostHog and Google Tag Manager.
Legal compliance: to comply with applicable laws, regulations, and legal processes, and to protect our rights, privacy, safety, or property.

3. Cookies and Tracking Technologies

We use the following tracking technologies on our Website and within the Service:

PostHog: a product analytics platform that helps us understand how users interact with the Service, track feature usage, and identify areas for improvement. PostHog may set cookies to distinguish users and sessions.
Google Tag Manager (GTM): a tag management system that allows us to deploy and manage marketing and analytics tags on our Website without modifying the site code directly.
UTM tracking cookies (dai_utm and dai_utm_last): first-party cookies we set to track marketing campaign attribution, including the source, medium, campaign name, and content that brought you to our Website. These cookies help us understand which marketing efforts are most effective.

For full details about the cookies we use and how to manage them, please see our Cookie Policy.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

Service providers: we share information with third-party vendors who help us operate the Service, including payment processors (Stripe and PayPal), cloud hosting providers, email delivery services, and analytics providers. These providers are contractually obligated to use your information only as necessary to provide services to us.
Business transfers: if Visionary Alignment LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.
Legal requirements: we may disclose your information if required to do so by law, subpoena, court order, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
With your consent: we may share your information for other purposes when you have given us explicit consent to do so.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with the Service. If you cancel your account, we will delete or anonymize your personal information within 90 days, except where we are required to retain it for legal, tax, or regulatory purposes. Aggregated, anonymized data that cannot be used to identify you may be retained indefinitely for analytics and product improvement.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, access controls, regular security assessments, and employee training. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

7.1 All Users

Regardless of your location, you may:

Access, update, or correct your account information at any time through your account settings.
Opt out of marketing communications by clicking the "unsubscribe" link in any marketing email or by contacting us at [email protected].
Request deletion of your account and associated data by contacting us.
Manage your cookie preferences through your browser settings or the controls described in our Cookie Policy.

7.2 Rights Under the General Data Protection Regulation (GDPR)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have additional rights under the GDPR, including:

Right of access: the right to obtain confirmation of whether we process your personal data and to receive a copy of that data.
Right to rectification: the right to have inaccurate personal data corrected.
Right to erasure: the right to request deletion of your personal data under certain circumstances.
Right to restriction of processing: the right to request that we limit our processing of your personal data.
Right to data portability: the right to receive your personal data in a structured, commonly used, machine-readable format.
Right to object: the right to object to our processing of your personal data for direct marketing or where we rely on legitimate interests.
Right to withdraw consent: where we rely on your consent as the legal basis for processing, you may withdraw that consent at any time.

Our legal bases for processing personal data under the GDPR include performance of a contract (to provide the Service), legitimate interests (to improve and market the Service), compliance with legal obligations, and your consent.

7.3 Rights Under the California Consumer Privacy Act (CCPA)

If you are a California resident, you have the following rights under the CCPA:

Right to know: you may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purposes for collection, and the categories of third parties with whom we share your information.
Right to delete: you may request that we delete personal information we have collected from you, subject to certain exceptions.
Right to opt out of sale: we do not sell your personal information. If this practice changes, we will update this policy and provide you with an opt-out mechanism.
Right to non-discrimination: we will not discriminate against you for exercising your CCPA rights.

To exercise any of these rights, please contact us at [email protected]. We will respond to verifiable requests within the timeframes required by applicable law.

8. International Data Transfers

Your information may be transferred to and processed in countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country. We take appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy when transferred internationally.

9. Children's Privacy

The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at [email protected].

10. Third-Party Links

The Service may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We will notify you of material changes by posting the updated policy on our Website with a revised "Last updated" date. If the changes are significant, we may also notify you by email. Your continued use of the Service after the effective date of any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Visionary Alignment LLC (dba Desire AI)
Email: [email protected]
Website: getdesireai.com