Desire AI
Your jewelry marketing team, ready every day
Desire AI is a team of marketing specialists built for jewelry by a jewelry designer.
They write your posts, emails, and product descriptions in your voice.
They plan launches that sell.
You stop staring at a blank screen and start selling.
Two powerful tools, one membership
Desire AI
is your marketing team. It writes, plans, and coaches.
Desire AI Studio
turns a simple photo of your piece into clean product shots and on-model images.
Both come in every plan.
See Desire AI StudioBuilt on The Desired Brand Method
Tracy Matthews spent 20+ years designing fine jewelry.
Her pieces were carried in 350+ retail outlets, and she has mentored 10,000+ jewelry designers.
She wrote her method down in her bestselling book, The Desired Brand Effect.
Desire AI is that method, doing the work for you.
Tell it about your brand once
A short set of questions builds your brand profile. Every specialist on your team reads it.
Your dream client
Who buys from you, what she loves, and the moments she buys for.
Your voice
How you talk, and the words you would and wouldn't use.
Your pieces and collections
Your metals, your stones, and the story behind each line.
Where you stand out
Why a buyer picks you over everyone else.
So everything it makes starts from what works and sounds like you.
Going from 30 minutes to doing a post in about five minutes is a lifesaver.Laura Stamper Laura Stamper Designs
Meet your marketing specialists
Launches that sell
Map out a collection launch or your next 90 days. The emails, posts, and dates are laid out for you.
Members have used these plans to sell out collections.
Emails your list opens
Welcome emails, launch emails, and newsletters that sound personal, not pushy.
Posts you never have to think up
Post ideas, captions, and a calendar for your collections, your process, and every gifting season.
Product descriptions that sell
Descriptions that bring your metals, stones, and craftsmanship to life.
A coach on call
Ask about pricing, your next collection, or a slow month. You get answers built on Tracy's method.
It helped me to do my welcome series, abandoned cart, post purchase... Desire AI helped me figure it out better than Klaviyo support did.Sandra Litva Moran LITVA'S Jewelry
Why not just use ChatGPT?
ChatGPT starts from a blank page every time.
You explain your brand, write the prompts, and fix what it writes.
It learned from the same average advice as everyone else.
So your posts start to sound like every other jewelry brand.
Desire AI starts from your brand and Tracy's proven method.
You read the draft, change anything you want, and post it.
I had the realization that actually it all sounded the same... it wasn't my language.Tracy Kennedy Rustic Gem
You're never on your own
Every member joins a community of jewelry designers who share wins and help each other.
Plus Live community calls.
You will have so much support from the team. You will have so much support from all the group. We talk back and forth. We encourage each other. You just can't find a better group, honestly.Sally Hoffman Sally Hoffman Designs
Quick answers
How does Desire AI learn my brand?
You answer a short set of questions once. Every specialist reads your brand profile, so you never start over.
What can it make?
Launch plans, emails, social posts and captions, content calendars, product descriptions, and pricing help. All of it is in your voice.
Do I need to write prompts?
No. Each specialist already knows its job. Just tell it what you're working on.
What if I need a break?
Pause anytime for $9 a month. Your brand profile, saved marketing materials, and Studio photos stay right where you left them. Or cancel anytime.
It is so easy because I am technologically challenged... If I can use it, anybody can use it.Laura Stamper Laura Stamper Designs
Put your marketing team to work today
Pro: $97 a month. Every specialist, plus Desire AI Studio.
Studio: $297 a month. Everything in Pro, with far more credits for power users.
Pause or cancel anytime.