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The Desired Brand Effect — Starter Framework
A condensed, do-it-this-weekend version of Tracy Matthews' framework for building a jewelry brand customers seek out — so your marketing has a foundation, not just tactics.
What's inside
- —The three pillars of a desired brand
- —How to define a dream client you can actually market to
- —Positioning that justifies premium pricing
- —A worksheet to put it to work this week
Best for: Brands that feel like a best-kept secret.